Schola Cantorum
Brand Identity
Schola Cantorum, a premier auditioned community chorus in Silicon Valley, wanted a refreshed brand identity to mark a new chapter in its long-standing history. While deeply rooted in musical excellence and a broad repertoire, the chorus sought a more contemporary visual presence. The new logo embraces simplicity, openness, and warmth—visually expressing the chorus’s core mission of spreading joy through song.
The playful, welcoming logo is inspired by the energy of voices singing together. Radiating circles symbolize overlapping sound and community, while creating an open frame for artistic expression. Warm, vibrant colors and approachable typography reinforce the chorus’s joyful and inclusive spirit.
Brand Identity