J. Drew Lanham
Brand Positioning, Identity, Development
Drew Lanham is an ornithologist, poet, MacArthur Fellow, professor, and natural storyteller. His voice is unmistakable, grounded in wildness, deeply human, and uncompromisingly clear.
As Drew’s professional practice evolved beyond the field and classroom into creative writing, he needed a platform that could hold all of it, a brand and website that felt expansive, rooted, and reflected his multifaceted perspective.
Working alongside another fantastic writer, Rebecca Henderson, and collaborating on photography at Drew's farm in the South Carolina upstate, we built a site and brand identity that offers a space where he can share more of his work and connect with a wider audience.
Drawing inspiration from murmurations and migratory patterns, this visual style captures the poetic beauty found in the tangled paths of wild and untethered birds. Through observation and depth of attention, J. Drew Lanham’s work similarly weaves and layers science and art to best reflect the joy and truth of our interconnected stories. The aesthetic is grounded in a nature-rooted color palette, paired with warm portraits of Drew in his natural habitat of upstate South Carolina.
Brand Positioning / Identity / Logo Design / Print Collateral / Web Design / Photography