When James Talarico’s team reached out, struggling to find a brand identity for James’s 2026 senatorial run in Texas, the timeline was ambitious. What usually takes at least 4 weeks, we did in less than half the time to be ready for the campaign announcement.

The process was equal parts instinct, speed, and collaboration. Quick deep dives into research, but ultimately trusting my gut to create a visual identity that was youthful, genuine, bold, and approachable. With only a few rounds of revisions, every single conversation mattered, and it was all about listening, understanding the vision, and translating it into something that not only represents a person but resonates with a movement.